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Local SEO Unlocked
Local SEO Unlocked is your go-to podcast for mastering the art of local search dominance. Each episode dives deep into the latest strategies, expert insights, and actionable tips to help businesses rank higher in local search results, attract more customers, and maximize their online visibility. Whether you're a business owner, marketer, or SEO pro, this show will equip you with the tools you need to unlock the full potential of Local SEO and stay ahead of the competition.
Episodes
19 episodes
From SEO to GEO: Making Your Content AI-Friendly in the Age of Generative Search
Remember when finding information online meant scrolling through pages of blue links? Those days are rapidly fading as AI systems deliver instant, comprehensive answers to our questions. This seismic shift demands a new approach to visibility: ...
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Season 1
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Episode 19
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16:27
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LLMS.txt: The Secret Map for Teaching AI to Understand Your Website
The LLMs.txt file is revolutionizing how websites interact with AI models by providing a curated list of key URLs that helps AI tools better understand website content. This emerging standard addresses a critical challenge in the age of generat...
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Season 1
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Episode 18
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14:03
Beyond SEO: Understanding AEO, GEO, and AIO in the AI-Powered Digital World
The digital search landscape is rapidly evolving beyond traditional SEO as AI reshapes how content gets discovered and consumed. We explore the key differences between traditional search engine optimization and newer strategies like Answer Engi...
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Season 1
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Episode 17
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8:37
Is SEO Really Dead? The Rise of AIO and What It Means
Artificial Intelligence Optimization (AIO) is fundamentally changing online visibility, with 13% of Google queries already showing AI overviews rather than traditional search results. We explore what still works, what doesn't, and how to get yo...
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Season 1
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Episode 16
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19:15
Answer Engine vs. Generative Engine: Navigating the AI Search Revolution
The ground is shifting beneath our feet in the search landscape. What once was a straightforward game of keywords and backlinks has transformed into something far more complex – an AI-mediated information ecosystem that demands new strategies a...
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Season 1
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Episode 15
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13:16
Invisible Online? GEO Is Your New Survival Strategy
The digital landscape is undergoing a profound transformation. Millions of online searches now end without a single click as AI-generated answers satisfy users' needs instantly. For brands and marketers, this shift represents both an existentia...
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Season 1
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Episode 14
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17:06
Becoming the Answer: The Rise of AEO
Remember scrolling through endless blue links to find answers? Those days are rapidly disappearing as answer engines transform how we access information. When you ask a question today—speaking to your phone or typing into a search box—you often...
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Season 1
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Episode 13
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9:55
Backlinks Gone Wrong: The Comedy of Linking Fails
Dive deep into backlinks—the often misunderstood backbone of SEO success. In this captivating episode, we explore the evolution of link building and the drastic shifts in how quality, rather than quantity, dominates search rankings today. Disco...
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Season 1
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Episode 12
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23:55
What Makes Google Choose You?
The digital landscape is shaped by an almost incomprehensible statistic: billions of searches happen on Google every single day. This vast ocean of queries represents incredible opportunity for those who understand how to navigate the complex w...
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28:30
SEO Unfiltered: The Truth About Vanity Metrics & What Really Matters
Navigating the intricate world of SEO can often lead businesses astray, with many caught in the alluring trap of vanity metrics. These numbers may look good but often misrepresent the true health of a website. In this episode, we unravel the re...
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Season 1
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Episode 10
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14:40
Mastering EEAT: The Future of SEO in 2025 and Beyond
The digital marketing landscape is transforming rapidly, and at the heart of this evolution lies EEAT – Experience, Expertise, Authoritativeness, and Trustworthiness. We're diving deep into how these four crucial elements are reshaping SEO stra...
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Season 1
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Episode 9
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27:26
The Holy Trinity of SEO Unleashed!
Ready to demystify SEO once and for all? Forget complicated algorithms and technical jargon—what if the secret to better search visibility could be distilled into just three fundamental pillars?We're diving deep into Don Phelps' revolut...
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Season 1
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Episode 8
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16:54
Schema Shenanigans: Unlocking the Secrets of Brand Visibility
Ready to unravel the intricacies of how Google perceives your brand? This episode takes you on a deep dive into the world of brand visibility through the lens of knowledge graphs and schema markup. We explore how Google organizes information an...
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Season 1
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Episode 7
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11:31
Beyond Keywords: Understanding Google’s Entity Game
As local SEO takes a leap forward, businesses must adapt or risk being left behind. Our latest episode dives into the powerful world of entity-based SEO and how it can redefine your local search strategy. We explore the fundamental shift from k...
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Season 1
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Episode 6
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19:57
Ready, Set, Optimized: Understanding SEO Timelines
Dive deep into the world of SEO with us as we unravel the intricacies of setting realistic expectations for your website's performance. In this episode, we tackle the common frustrations around why websites often miss the mark in search ranking...
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Season 1
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Episode 5
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19:55
Mastering the Art of Branded Search—Why It Matters
Dive into the vital world of branded search in this compelling episode! We explore how mastering branded search can elevate your business visibility and influence customer perceptions. While many think that simply showing up in search results i...
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Season 1
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Episode 4
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18:05
Making Your Website a Bestseller: SEO Tips That Work
If you've ever wondered what makes a website rank higher on Google, this episode is for you! We break down SEO—search engine optimization—into digestible concepts. Think of your website as a book in a library; the right keywords are like a capt...
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Season 1
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Episode 3
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16:19
Unlocking Google's Secrets for Party Rental Success
Discover the secrets to ranking your party rental business on Google! We break down the essential elements of relevance, proximity, and prominence that influence your visibility in local searches. Learn how to optimize your online presence and ...
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Season 1
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Episode 2
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13:34
How to Dominate Local Search: Key Insights for Your Business
Have you ever wondered what it takes for a party rental business to show up at the top of local search results? This episode dives deep into the world of local SEO, unraveling the pivotal elements that shape visibility: proximity, relevance, an...
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Season 1
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Episode 1
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14:43
